Contingent valuation

Gathering society opinion for sustainable management and economic value of coastal zone. Sustainable Development.

This study explores people's perceptions of marine ecosystem services and sustainable coastal zone management. More specifically, it investigates the relationship between respondents' attitudes and motives for placing economic value on the coastal zone, expressing their intention to pay for coastal zone quality improvement. Primary data were obtained from a sample of 468 people living on the coastline of the Pagasitikos Gulf. Respondents'  attitude was measured using questions that include issues related to the marine ecosystem.