Environmental attitude, motivations and values for marine biodiversity protection, MPRA Paper 63947, University Library of Munich, Germany. Από κοινού με S. Matsiori (2015).

Environmental attitude, motivations and values for marine biodiversity protection, MPRA Paper 63947, University Library of Munich, Germany. In common with S. Matsiori (2015).

This  study  explores  people’s  environmental  attitudes  and  motives  for  putting economic  values  to  marine  biodiversity  and  its  protection.  Primary  data  were collected from a sample of 359 people living in two important Greek coastal port cities: Thessaloniki and Volos. Respondents’ environmental attitude was measured with the New Ecological Paradigm (NEP) scale, and economic values were derived from a referendum, contingent valuation method (CVM) survey for protecting marine biodiversity.  Use  of  appropriate  statistical  methods  revealed three factors of environmental attitudes; namely, man dominate to nature, anti.anthropocentrism and limits to growth. Significant relationships are found between NEP scale factors and socio.economic characteristics and individuals’ opinions about marine biodiversity utility. Pro.environmental behavior or attitudes are associated with higher NEP scale scores. At a second stage and in a logistic regression setup the relation between people’s willingness to pay (WTP) for marine biodiversity protection with their socio-economic  characteristics  and  the  PCA  extracted  results  are  explored.  Pro-environmental  attitudes  influence  the  estimates  of mean  WTP. Significant relationships are found between environmental attitudes and non.use motivations and WTP and ethical motives for species protection. Finally individuals’ mean WTP for marine biodiversity protection was calculated approximately equal to € 29 per person.